My friend recently got a really cool car so I said, “you must let me film it.” At least one learning here. I told him not to drive too fast because everything appears faster on camera anyway. I was wrong. I had to speed up some of the footage in post. I recorded some footage on my phone while I was driving next to him and that audio is what I used throughout most of the video. I also didn’t take interesting enough footage of the vehicle when it was parked so I used the photos I took on my phone and edited it to the sound of his car revving. Everytime the car revs, the picture changes, making it a bit more interesting. I also added a LUT to it to make the footage look more like Gone in 60 Seconds. Beautiful car.

This is a quick commercial we did for the Chevy Avalanche. One of the first times I really started experimenting with B-roll and stock footage. Rather than focus solely on the vehicle I got some cool shots of the scenery and even added footage of the bird flying and the horse dancing around. People really liked that footage and now I make sure to include B-roll in pretty much everything. I provided the voiceover for this commercial as well.

The coolest commercial I’ve done so far. I provided the voiceover for this commercial as well. Here we were trying to create that vibe of how cool it is to drive around the scenic desert landscape in a convertible with the top down. I filmed the entire thing with natural light using only one camera and a tripod. We drove back and forth around the same turn for four times, each time with me sitting in different spot. I added a LUT in Adobe to give it more of a classic look.

I woke up. It was Friday the 13th. I thought what better way than to create a quick little video in the style of Deadpool\Ferris Bueller to advertise the killer deals on the SC Automotive World lot. I shot the whole thing in a few minutes, recorded the voiceover separately, and edited in a short time as well. The commercial was up on our Facebook page within a couple hours and surprisingly it was a huge hit with our customers. I used natural lighting for all of the shots with exception of that ceiling light again which gives the commercial an amateurish look in a few scenes. All in all though. I thought this commercial came out pretty good.

Now we start getting into the real fun stuff. I provide the voiceover in this video. This video was originally going to be a take on the Matthew McConnaughey Lincoln car commercials but, sadly, I couldn’t commit to the accent. Still, I got to experiment with some cool new angles, new sound effects, and got to do a lot of driving in a cool car. We ran this as an ad on the company’s website and Facebook page.

I really like this one. Originally, this was going to be another “Let’s check out this ride” episode but we decided instead to just make this a quick little product commercial. We drove around and I got my footage. This was my first time editing with music as my guide. I cut exactly 30 seconds of this song and added it to my editing timeline. I made sure that my footage had to fit in exactly those 30 seconds. This video went up on a Thursday and the car was sold by Sunday. Pretty cool.

This is technically SC Automotive World’s second video and again we used the green screen. This is one of those examples where I had to step up my directorial skills because our actor had just come home from work and his energy level was low. I had to boost him up a little. All in all though, I think this commercial came out pretty good.

We got a green screen shortly after filming our first commercial. That’s me on-camera. I learned how to use the green screen by watching a quick little video on Youtube. Actually not too hard at all. I did learn though that I need to use better lighting. As you’ll see later in the safety talks I did in front of the green screen, my face comes out really yellow and I didn’t do a good enough job of color correction when I was editing in Adobe. From a marketing aspect, I also learned something about not including too much text in the background. The first version of this video has the SC Automotive World logo as the background but since we were running it as a Facebook ad, Facebook sent me a message saying that the ad was not being shown to potential audiences because it had way too much text. This version seen below is when I changed up the background to the much cooler scenery you see here.

We did this video as a commercial\car featurette on the Ford F-250 that we were selling on the lot. I filmed it on my Canon XC10 (I use this on all my projects now), a tripod, and captured audio directly into the camera using a Rode mic. This commercial was a really cool experience to work on because 1) the truck sold the same weekend the video was posted because the customer saw the video and loved it, 2) I learned that if we’re going to video any car we need to wash it first, 3) I learned that to get better audio outdoors we either need to invest in Lava mics or I need to get the Rode mic closer to the subject, and 4) I also learned that the truck is way too loud to leave on and still hear my actor talking so this was the first time that I captured the audio separately and then added it back in post.

We wanted something cool to put on the SC Automotive World Facebook page so we decided to record some footage of us offroading in the Chevrolet Suburban ZL1. I filmed the entire thing on my Samsung Galaxy S7 Edge, and edited everything in Adobe Premiere Pro.